Chasing the High
Forever Addicted explores the ongoing struggle of addiction through the life of Xoon, tracing its impact from childhood to adulthood. The story reveals how addiction evolves over time but remains a constant presence.
Selected for the Berlin Music Video Awards 2023 Silver Screenings – Forever Addicted was showcased alongside music videos by globally renowned artists such as Red Hot Chili Peppers, Pharrell Williams, Sam Smith, Ed Sheeran, and more.
What I did
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Led the creative vision on set, directing cast and crew to tell Xoon's story of lifelong addiction.
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Shaped the visual world of the video — color, light, set, and wardrobe — to mirror addiction's grip across different life stages.
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Coordinated the full production pipeline from concept to delivery, managing team, budget, and timeline.
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Authored the narrative concept and script, building Xoon's story as a non-linear portrait of addiction.
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Designed title cards and visual assets for the production and its promotion.
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Shot all stills on set, capturing the raw atmosphere and emotional texture of the production.